Dr. Vodaphony Pug-lovers or: How I Learned to Stop Worrying and Bomb Their Ad Campaign
There are 10 reasons why I 'hate' the new Vodaphone ad & as the brits say, it's absolutely rubbish *pronounced as 'robbish':
1) Since when are 5 year old kids left unsupervised, that too with a dog.
2) Where the hell are the nannies or au-pairs?
3) Why is a dog parenting the child? Getting her ready for school, licking her stamps (which is incidentally dangerous for the pug), essentially why is he/ or she her dog father or dog mother? I have inside information the pug is a he.
4) Didn't her mommy ever tell her not to write to strangers, not when you don't know how to write at age 5? Then why the hell is she writing a letter to someone, when she cannot even stick a stamp on straight?
5) Who lets their kid 'fish' at age 5? That too unsupervised by the lake.
6) Animal cruelty? The poor pug runs with the dumb kids tie.
7) In some print ads, the kid is hurt, and the dog gets her a medical bag. I have heard of illiterate Munnabhai's becoming para-medicals, but a dog who is a medic? Where the hell are the real medics? What sort of cheap ass school allows dogs to take over as medics? Someone call the school board. For all we know, the principle is a large Alsatian named 'Tommy'.
8) A very lazy creative agency ad team, an even stupider client. Why the hell would they take 1 year to get the goddamn pug back? Apparently, their market research suggested, none of the other Vodaphony ads were working, they had no central theme, and they need a pug to convey their proposition. Their competitor Airtel has a dad who is drawing pictures in the sky with his daughter, so Vodaphony decides to get the cutesy back in their ad.
9) What the hell does this ad mean? That their goddamn network remains in range, I can hear several million Vodaphony users snicker and say 'Haha, as if'. All this ad makes me do is think about adopting a pug, not buy a cell phone, or produce a kid and then buy a cell phone (not necessarily in that order).
10) Most of all, 6 year old kids SHOULD NOT BE GIVEN A GODDAMN CELL PHONE. Though I agree with this being an ad for SPCA, where dogs are a kids/ man's best friend and should be respected, as they are one of the familia.
Next up, is another moronic ad, 'Youngistan'.
3 comments:
I like the way you sarcastically and almost wittily trash talk to this ad. But it's still one that I like : ). Mainly due to it's 'cuteness' factor but also because it is a pretty good ad for a cell phone company. What can be more faithful than a dog !!!!!!!!!!!!!!! that's the main point. Spinning of the idea of Man's best friend, always being there and being faithful to their owner...vodaphone gives the emotional promise of doing the same : ) (whether or not the product/service follows through is another story). Minus all the literal points you make (Point 1 to 5) this ad does get its message across (unlike the annoying air tell ads). As for point 10. of course the pug is a part of the family : )...he's like the surrogate mother
I have to admit, the pug is cute. But advertising is not about delivering 'cuteness'?
The purpose of spending millions of ad dollars is to generate sales. Although there are other lofty goals like awareness, or creating a favorable image, or even changing the perception about a brand.
I will just ask you one question to judge the effectiveness of this piece of advertising: Does it make you want to form a relationship with the brand?
Considering what I keep hearing of the connectivity issues, frequent downtime/ jams and customer service that makes you hold, I'd really wonder if this dog-faithful relationship is delivered via the brand promise.
That said, research has shown the female demographic, esp. the younger teens and adults, adore this commercial.
Name some commercials where the product actually does what is advertised? Especially if it's a commercial product and not a public awareness ad. Say for instance does spraying AXE Deo get you a whole bevy of beauties? People still love the ad and buy the product. So psychologically speaking the pug ad does have an effect on consumers. I think it's a good ad to lure the initial customer into making a buy.
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